What is Staging?
The keys to home staging are:
• De-personalizing and de-cluttering
• Maximizing the use of color and space
• Bringing focus to the best features of the house—room by room.
• Defining each space to give the buyer an immediate cue for the purpose of each room.
When is a House not a Home?
There is a great line in Gone with the Wind when Scarlett’s father puts a bit of the earth in her hand and tells her, “It’s the land Katie Scarlett!” For generations an enduring American Dream is to own a home. When we live in that home, it can be anything we want it to be. We can cover our walls with musical instruments, modern art, or display cases full of antique dolls or samurai swords, for that matter. But when you decide to put your home on the market, it is no longer the home you live in; it is a house that is a product to be sold. The very things that you cherish may keep a buyer from seeing the beautiful features of your home. Further, they may not be able to see themselves in a home that is so personal to you. The key is to de-personalize and create a neutral, clean place where potential buyers can see themselves in the scene—living there with their own swords, dolls, goldfish, or whatever they hold dear.
In 2010 HomeGain surveyed approx. 1,000 REALTORS® in each region of the country to ascertain what home improvement projects had the best return on investment. Believe it or not, here are the top three—ranking above updating kitchens and baths.
1. Clean and De-Clutter
2. Home Staging
3. Lighten and Brighten
Note: When you are really ready to sell, even family pictures are put away in order to prepare your home to become a house.
Finally, on Home Staging, often sellers ask about why a professional stager will bring in modern clean line furniture when the home owner has perfectly good furnishings. Staging is all about creating a space that is neutral enough so buyers of all ages and stages of their lives can project themselves living there.
Staging reveals :
• The features of the house
• Creates a sense of space with room to live.
by Joan Greene, Co-Owner Staged Masters LLC
You Get Only One Chance to Make a First Impression!
By hiring the professional home stagers at Staged Masters LLC, you get the competitive edge in the marketplace. It's a fact that staged homes sell faster and for more money than non-staged homes. So, let us prepare your home to make the first impression WOW your potentional buyers.
Make the Investment!
Investing in home staging will always be less expensive than your first price reduction.