Ruben Gonzalez
Marina del Rey, CA, 90292, USA
(323) 533-5188
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  • Bids
  • Consultations
  • Staging to sell - Occupied and Vacant Homes
  • New Homeowner Moving Planning
  • Staging to live & Re-Design
  • Builders - New Community Model Home Staging & Buyer Staging Assistance
  • Personal Shopping
  • Packing & Unpacking
  • Serving Marina del Rey, Venice, Santa Monica, Pacific Palisades, West LA, Culver City, West Hollywood, Beverly Hills, Studio City, Century City, Brentwood, Westchester, Playa del Rey, Playa Vista, El Segundo, Manhattan Beach and Westside areas of LA.
    Ruben Gonzalez
    ASP, IAHSP (323) 533-5188
    Home staging is professionally preparing homes for sale, so that they appeal to the most amount of buyers and generate the highest price in the least amount of time in the market. Staged homes traditionally present themselves better than the competition by being clean and ready to show to prospective buyers.
    In other words: Home staging is detailing, de-cluttering, depersonalizing and giving the house a "model home" appearance so that the potential buyers can "see" themselves living in the home.
    Accredited staging professionals (ASP®) are dedicated professionals who have studied and learned the proven and powerful techniques of staging® homes with two primary goals: sell faster and for a higher price.
    Especially given today's market conditions, homes will compete against a huge inventory of available homes. Now more than ever, it's extremely important to make a listing stand out in the market place.
    With the assistance of an Accredited Staging Professional(ASP®), sellers and real estate agents can achieve this by:
    • Making the first impression of the home positive and inviting
    • Enabling buyers to envision themselves living in the home
    • Showing the full potential of the home
    • Making the home visually appealing for online listings
    The investment on staging is always less than the first price reduction when the house sits on the market because it hasn't been staged® to sell.
    I will meet you at your home and do a complete walk through, taking detailed notes and, with your permission, I will take digital photos of your home as well. At that point you will decide if you want me to present you a Bid, a Consultation, or if you wish to request the Full Staging Work. I will be very happy to work with you to find what works best for your budget.
    The Bid includes:
    • Investment on Staging
    • Names of rooms to be staged
    • Possible furniture and accessory rental (whether is mine or from a furniture rental company)
    • Shopping time (if Necessary)
    • Loading and unloading
    • De-staging

    The Consultation - Also called "Staging Plan" is a written detailed Home Staging Report that I provide you and your realtor, with suggestions of what needs to be done in each room, to make your staging successful for showing the property. In the Consultation, your home's appeal is evaluated to determine what needs to be cleaned, removed, rearranged, or "packed early". It may include photos, floor plans, or sketches to make the plan completely understandable.
    When you receive your report - generally within 24 hours - you can determine how much of the work you will do yourself and which things you want handled for you. Services might only involve a final "fluff and puff" before your open house, or full implementation of the entire plan.

    I stage your home using your existing furniture, or just adding a few things where needed. If the house is vacant I will bring items in for you .

    The results will make a difference to buyers whether they are viewing marketing photos online or touring your home in person.

    Identifying and focusing on the things that make the greatest impression on buyers will save you time and effort.

    94% of ASP® Staged Homes sell on average in 29 days or less Vs 145 days when home is not staged!!

    What is an ASPM

    Before staging, it was difficult to visualize how furniture could be arranged in the room.

    After staging, the home becomes warm, inviting, and charming with the addition of well-placed furniture and accessories. It attracts the buyer into the room and helps them easily visualize how furniture can be arranged.

    This empty bedroom feels cold and uninviting.

    Now buyers can see themselves living here.

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