Raising Awareness of Accredited Staging Professionals® and the International Association of Home Staging Professionals® through Media Outlets
At Stagedhomes.com we work tirelessly to get the word out about the impact of the work Accredited Staging Professionals® do for their clients. We do that by reaching out to both traditional news outlets such as newspapers and radio and television stations and networks. Additionally, we distribute information to non-traditional sources as well, such as to bloggers and podcasters. We also distribute articles ready to be published to REALTOR® associations, companies, industry groups, and of course vendors we work with.
Most recently, Insight Magazine of the NC Association of REALTORS® featured Stagedhomes.com, ASPs and my contribution to the article in Making a House a Home. Please click here to read the article.
How Media Attention Benefits You!
You may wonder how all this publicity benefits you as an individual Accredited Staging Professional?
While Staging certainly has gained a lot of ground since the early days when I created the concept of Staging, but many consumers, and even real estate industry professionals, are still not fully aware of the benefits of Staging homes. Each time an article is published we raise awareness of Staging in general, and of course Accredited Staging Professionals® specifically. Each time I’m interviewed I always make a point to highlight our most current Staging statistics. Our most current statistics shows that 95% of homes Staged by an Accredited Staging Professional® sell in 11 days or less, compared to an average of 90 days for homes that are not Staged. Homes Staged by Accredited Staging Professionals® stay on the market 88% less time than a home that has not been staged.
That information has a tremendous impact when it’s published as many consumers and even REALTORS® may not be aware what a difference Staging makes. I also always mention that Stagedhomes.com features both a national and international directory of Accredited Staging Professionals® and a directory of Staged homes on the market.
As you can see, the national and international publicity we receive helps you both indirectly, as more and more become educated on Staging, and directly when consumers and REALTORS® look for a Stager in their local market.
It is my honor to always be working for you.
Barb Schwarz, ASP®, ASPM®, AB, IAHSP®
The Creator of Home Staging®
IAHSP® Founder and Chairwoman of The Board of The International Association of
Home Staging Professionals® and Foundation