Staging Your Home For Sale
A growth industry
Barb Schwarz, founder and president of the International Association of Home Staging Professionals, or IAHSP┬«, says Staging can boost the selling price or sell the house quicker in any neighborhood in any market!. She is The Creator of Home Staging┬« and she should know: She's also Staged and sold some 5,000 homes since 1972 in her career.
"The average sales time for staged homes is 37 days right now, and homes that are not staged are at 212 days nationally," says Schwarz. "The average fee for staging is running anywhere between $250 and $5,000, with $1,800 being the average. The public is getting it that staging is the way."
Here's how the growing home-staging industry can separate your house from the crowd.
At a time when many home buyers rely more heavily on the Internet than their real estate agent to find their next abode, home staging is slowly bringing about a paradigm shift, in which homeowners might one day secure a stager before they choose an agent.
Since 1985, Schwarz has taught more than 1,000,000 agents and Stagers the finer points of staging for sales. Her new book, "Home Staging: The Winning Way to Sell your House for More Money," is the first comprehensive look at this emerging industry.
The IAHSP now offers two designations: ASP┬«, or accredited staging professional, and ASPM┬«, or master accredited staging professional. "We are changing the way that real estate is sold. We are changing the economy," says Schwarz. "All of a sudden, the public is going to say, 'Wait a minute, agent. You should be paying the stager as part of your marketing budget, or I'm not going to pay you.' I think that either staging fees will go up or Realtors will have to step up to the plate."
Jay MacDonald is a contributing editor based in Mississippi.