A brand is essentially a company’s expression of identify and especially a statement of its uniqueness compared to similar businesses in the marketplace. Often branding is referred to as the proper development and selection of a logo and even website design. Certainly both are very important, but a brand is a lot more than just [...]
You’re at an open house together with a Realtor® you’d like to form a business relationship with when a visiting broker stops and asks what brought you there. “I’m an Accredited Staging Professional®,” is likely your response. Unfortunately, that description will not spell out the value you bring to a transaction to the consumers and [...]
In the last couple of days I’ve shared with you detailed instructions you can put to use as you prepare your 2012 business plan. Today I thought I’d share my recommendations specifically for the services you provide. Learning is a life-long exercise; for 2012, I suggest you advance your Staging® techniques. The Staging University® Often [...]
Do you run your business with a close eye on your financial situation? You should. In our industry, revenues typically fluctuate from month to month. Since we may often have months with little income – holiday and vacation seasons are prime examples of such time periods – and others with a higher level of activity [...]
Dearest ASPs®, ASPMs® and members of the International Association of Home Staging Professionals® I am thinking of you, with care and love for each of you…… “We must not, in trying to think about how we can make a big difference, ignore the small daily differences we can make, which over time, add up to [...]
Those who have attended ASP Courses® I’ve taught personally in the past know how much I love, love, love sharing the message of Staging. And, more than anything, I love hearing success stories by those who have been part of the Accredited Staging Professional® Course. We have now posted information about the many courses I [...]
A fun poem for the season: ‘Twas the month before Christmas and all throught the town, Sellers were asking “Should we bring our price down?”
One of the great things I enjoy each and every day is hearing from those who have attended our course programs in the past, those who recently graduated, and those who currently are considering earning the Accredited Staging Professional® Designation. One of the common questions I receive from entrepreneurs looking to own their own business [...]
Having a Home Staging business is a wonderful business to have and to build. The expenses of opening and building a home based Home Staging Business are so much lower than opening other kinds of businesses in today’s world. You become a respected, independent, creatively fulfilling business owner without a franchise fee or other large [...]
Did you know that right now you can enroll for one of the premier Home Staging courses from Stagedhomes.com and SAVE $$? And did you know that when you sign up BEFORE the end of 2011 your course tuition is a tax write-off against your 2011 earnings because you are setting up a Home Staging [...]
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