Just the other day I received an email from a professional looking for a career change. She shared that her search for her next opportunity had started through an online search engine. “I had read an article on how Home Staging had become one of the hottest new professions, and I wanted to see how I could get started,” she said. She found Stagedhomes.com, the Stagedhomes.com blog, and the Stagedhomes.com fan page at Facebook.
That’s how many learn about Home Staging, and Stagedhomes.com. That’s also how real estate professionals and consumers find a local ASP® to work with.
Whether you’re a new ASP® or an ASP® who’s been in the business for many years, reaching out to prospective clients and influencers is costly. Postcards, flyers, and most definitely advertisements, are becoming more and more expensive, and there is always a question of whether those marketing tactics are providing you enough return on investment. While local exposure certainly is essential for any business, so is online publicity.
Below is a chart that shows you Stagedhomes.com’s ranking at Google. Considering that 65.5% of the Search Market Share belongs to Google, the likelihood of searches for an ASP® will lead to you and your business is significant.
By being an ASP® your chances of being found online are quite high. Once online visitors come to Stagedhomes.com they’ll find the ASP® Directory.
Having researched the marketplace for Staging training, she woman considering a new career sent me an email later that day.
“Since I’m new in the business is absolutely crucial for me that my training is through an organization that only shows me how to succeed, but most importantly gives me visibility and exposure,” she said. “I’m convinced; I’m going to earn the Accredited Staging Professional® designation.”
Barb Schwarz, ASP®, ASPM®, AB, IAHSP®
The Creator of Home Staging®
President & Founder, StagedHomes.com
President & Founder, IAHSP® and IAHSP® Foundation
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