Visually, the impact of Home Staging is quite apparent. Comparing a room, a home and even the exterior of a home before and after Staging, there is no doubt that Staging enables potential buyers to visualize living there, which is exactly the goal of Staging. Clutter will likely have been removed as has any furniture that simply took up too much space. Equally, a Home Staging project may have included more eye catching fixes such as patching up holes in walls, removal of paint stains to more minor things such as the removal of a personal Santa Claus collection that previously adorned an entire wall.
The positive impact of any such changes is without a doubt easy to see. But, sellers look for more information on which they will base their decision whether to Stage® or not. Naturally, beyond the more visually pleasing results of Home Staging, they want to know whether their investment will pay off.
That’s where Home Staging Statistics provided by Stagedhomes.com® comes in! Click here to visit our Home Staging statistics information at Stagedhomes.com®.
Many years ago I coined the saying “The Investment IN ASP® Staging Your Home will Always be Less than a Price Reduction ON Your Home!” and that statement is as true today as it was all the way back in 1973 when Staging, my brainchild, was born.
The math is pretty simple. Imagine a $300,000 home that’s been on the market for six months without selling. The seller is becoming more and more frustrated and considers a price decrease of 5%. That’s $15,000. Now imagine investing only a fraction of that sum in Staging and selling the home much faster.
That’s what Staging will do, and the numbers are in to prove it – time and time again.
Statistics* gathered by Stagedhomes.com® shows that 94% of homes Staged by an Accredited Staging Professional® sell in 29 days or less, compared to an average of 145 days for homes that are not Staged. Homes Staged by Accredited Staging Professionals® stay on the market 83% less time than a home that has not been Staged.
For Home Stagers and real estate agents alike, it’s imperative to showcase the positive impact of Home Staging, both visually by showing examples of past Staging projects AND by sharing statistical evidence that Home Staging works and that the investment is worth it many times over. I encourage you to continually access the Stagedhomes.com® statistics information and use it in all your marketing materials, share the information during presentations, and make it an essential part of your Home Staging proposal.
Next time a seller brings up the subject of a price reduction, make sure to share the positive impact of Home Staging. The investment will be less and the impact most likely more.
Barb Schwarz, ASP®, ASPM®, AB, IAHSP®
The Creator of Home Staging®
IAHSP® Founder and Chairwoman of The Board of The International Association of
Home Staging Professionals® and Foundation
Statistics based upon a survey conducted by The International Association of Home Staging Professionals® and StagedHomes.com® of over 1,000 homes (62% Vacant, 38% occupied) across the Continental US and Canada prepared for sale by Accredited Staging Professionals (ASP®) in today’s market.