Why Communicating Your ASP® Home Staging Certification is Important

| May 3, 2011 | Comments (0)

Is the ASP® or ASPM® logo included on your business card? Featured on your website?  Have you included information about your ASP® or ASPM® Certification at your Facebook, LinkedIn, and Twitter accounts? Do you provide all prospective clients brief information about your ASP® or ASPM® Certification and how that matters to them?

These days, most potential clients will do some research as they consider hiring you. The easiest way to do that today is by going online and search for your name through a search engine. I suggest you review all your marketing and other materials and of course online platforms where you have a presence to make sure every visitor, every time, sees that you have made a commitment to your profession by earning the Accredited Staging Professional® Certification.

Just the other day I heard from an Accredited Staging Professional® who has made it a point to always discuss her ASP® Certification in every step of her marketing, relationship building and Staging process.

The reason, she said, is that sellers want to know that the person they hire is a professional and will do a great job for them. She mentioned that having earned the ASP® Certification has further given her credibility in her community, not only with consumers but especially with REALTORS® and other real estate industry professionals.

From the early days when I created the concept of Home Staging that’s truly been the focus of my efforts. From day one it’s been a priority to create not only the Accredited Staging Professional® Courses but also a certification that is recognized throughout the industry and of course by home sellers.

I specifically founded the International Association of Home Staging Professionals®, IAHSP®, for that very reason. Not only will your membership in IAHSP® help you to grow your business; the message it sends to those who come in contact with you and your business will know that you are a professional committed to serving your clients in the utmost ethical way.

Holding the ASP® or ASPM® Certification shows that you

  • are a dedicated professional who has studied and learned the proven and powerful techniques of Staging® homes with two primary goals: sell faster and for a higher price.
  • have successfully attended and graduated from the ASP® course and have passed a required thorough examination on preparing homes for sale to earn the Accredited Home Staging Professional® Designation.
  • are committed to the principles and practices of marketing properties that are Staged
  • are held to professional ethical standards as they follow the IAHSP® Home Staging Code of Ethics.

Earning the ASP® Certification was an excellent way to build credibility within your marketplace and to build an excellent platform for future business success. Make sure to communicate that you did, and what your ASP® Certification means to those you work with and serve.


Barb Schwarz, ASP®, ASPM®, AB, IAHSP®
The Creator of Home Staging®
CEO www.Stagedhomes.com
IAHSP® Founder and Chairwoman of The Board of The International Association of
Home Staging Professionals® and Foundation  www.iahsp.com


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Category: ASP's, ASPM's, Barb Schwarz, international association of home staging professionals, Stagedhomes.com

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