WOW! It didn’t take long after I posted information about the new Stagedhomes.com and Lowe’s coupon program before I heard from many ASPs® and ASPMs® who immediately want to make it part of their marketing activities. Some shared great ideas and I shared a couple of them in yesterday’s blog post Two Creative Ideas on How to Make the Most of the Stagedhomes.com and Lowe’s Coupon Savings Program.
I was asked about the best way to distribute these coupons earlier today. Specifically, I was asked whether it would be a good idea to post the coupon at a website, blog or at Facebook and through Twitter.
The purpose of the program is to bring consumers and Realtors® to a local ASP®. In fact, the success with this program depends on how much we’re able to share coupons with consumers and Realtors®.
Making the coupon available for download on any online platform will defeat the purpose of establishing a first contact between the consumer/Realtor® and the ASP®. So, for that purpose, please do not post the coupon online.
Do, however, post information about it everywhere, and encourage the public to contact you in order to receive a coupon. It’s an ASP® marketing opportunity; not just a way to distribute coupons. It will bring consumers and Realtors to you and giving you a chance to establish a positive business relationship.
A very important feature of this program is that each couple MUST have its individual bar code. In other words, coupons must not be copied and certainly not available online as a graphic to download.
We are fortunate that Lowe’s made several coupons available for each ASP®. Coupons are ONLY available through the Staging University, and that is by design in order to make the offer exclusive to ASPs® and the consumers and Realtors® they work with.
Once again, the purpose of the Lowe’s/Stagedhomes.com is to drive traffic to ASPs®. Once consumers and Realtors® see the notes about the coupon offer they will go to the Stagedhomes.com ASP® Directory to find a local ASP®. It’s at that point you have a chance to provide them a coupon with a unique bar code. The program will effectively give consumers and Realtors® a reason to contact an ASP®.
Happy ASP® Staging,
Barb Schwarz, ASP®, ASPM®, AB, IAHSP®
The Creator of Home Staging®
IAHSP® Founder and Chairwoman of The Board of The International Association of Home Staging Professionals® and Foundation www.iahsp.com