Dear Dave, As the President of the International Association of Home Staging Professionals (IAHSP), I have been receiving emails of concern regarding a recent call on your talk show where a woman asked you about getting trained in Home Staging. Specifically you told this woman not to get trained from Stagedhomes.com and the proceeded to [...]
I am a professional ASP Master Home Stager and the past President of the International Association of Home Staging Professionals. I own and operate a successful Home Staging company in the greater Denver area called Sensational Home Staging. With ASP Stagers on the team we are the most versatile and skilled company in the region. I am also an Official ASP Course Trainer with Stagedhomes.com and present the Accredited Staging Professional (ASP) Course monthly to both Real Estate Agents and Stagers from around the country.
I have a background in marketing and design and after 10 years in the corporate world, left to raise my family and decided to start my own business as a professional Home Stager in 2002. My husband and I live in Littleton CO with our four chlidren.
HomeGain updated study – first done in 2003, then updated in 2007, and now new stats for 2009 – show that Staging has steadily climbed as a necessary improvement that yields a high rate of return. Out of 12 activities on the list, Staging ranks now as #2 – jumping from #3 just 2 years [...]
“Your Job Sounds So Fun!” – The Reality of a Home Staging Career by Jennie Norris, ASP Master, IAHSP
Seems that most people believe that Home Staging is a “fun” job . . . probably ranking up there with Genie, magician, dolphin trainer, or some other “job” where a person appears to get to do something others perceive is lots of fun but don’t really understand all the work behind the result. I haven’t asked, but I think they believe that we just move a bunch of decor around and diddle with fabric or bedding, and tossing pillows is the most labor intensive thing we do.
What the public sees is the transformation of a house – room by room – where we use creativity and skill to enhance what the public sees when buying a house. What they don’t see is all the work and planning that went in to that successful transformation.
Barb Schwarz is the featured speaker at the 2009 WCR-TAR Annual Business Meeting being held in Dallas, TX on September 10, 2009. Barb will share about the need for Home Staging in today’s economy and market – based on her new best seller, “Staging to Sell – The Secrets to Selling Homes in a Down [...]
Not only are the ASP Staged houses we have Staged selling, but they are getting multiple offers, selling for MORE than list, or selling AT LIST price, and in one case at 92% of list. Getting multiple offers in this market is something we have not heard about for over 2 years – and it is happening with the Staged properties!
Photos do help sell a house, but how do we know that the images and dimensions in a “virtually Staged room” are accurate? How can we be sure that certain flaws have not been removed? Since Buyers are not imaginative, can we trust that they can translate what is in a little photo to a large empty room?
IAHSP is the ONLY professional Home Staging association in existence that serves only Home Stagers. I get a lot of requsts to join our IAHSP Group on LinkedIn and I know we also get requests or interest through our IAHSP website. These people do not read the actual Group description or else they would know [...]
However, when Buyers come in to a house, they notice EVERYTHING – and they do get Close-up. They notice not only the floor-plan, but how well cared for the house is. They notice smells. They look at grout, window tracks, windows, sinks, toilets, carpet stains, caulking in the tubs or showers – and if there is mildew, dirt, or debris, the assumption is that the house is not well-maintained. This causes a Buyer to be hesitant about purchasing a house – because they assume that they may have deeper issues to deal with should they purchase a house that is not “Show Ready.”
Why then as we enter the business world, does it seem so rare to receive a “Thank you” for a job well done? Showing appreciation to our clients should be on the top of our list, but somewhere along the way, it seems that the “loyal client” is forgotten or taken for granted in the quest to add more clients to our roster.
Some Stagers are being taught to “Decorate to sell” a house. This is a cardinal sin in the world of Home Staging. Staging is a real estate tool to help market a property. Although we do consider things like placement, color, and items used in the Staging process, ASP Home Staging is NOT about the stuff. It’s always about the SPACE.