Barb

Barb Schwarz
The Creator of Home Staging(R)

The Creator of The Staged Homes Concept
The Creator of The Accredited Staging Professional® Course and The ASP and ASPM Designations
Best Selling Author
Award-Winning Professional Speaker
Professional Real Estate Broker
Founder and Chairwoman of The International Association of Home Staging Professionals IAHSP.com
Founder and President of The IAHSP Charitable Foundation
Creator of The StagingShoppingCenter.com
Barb Schwarz pioneered and created the "Staging To Sell" and "Staging To Live" ® concepts. She has traveled the country extensively from 1985 to present time, spreading the mission of Home Staging to millions.

Professional Speaker

As a seasoned speaker and top Real Estate producer, Barb Schwarz has logged over 18,000 hours on the platform. Hundreds of thousands of REALTORS® have attended her various programs. Her wonderful gift for speaking and her ability to educate, motivate and entertain was recognized by the National Speakers Association in 1990 when they awarded her the coveted designation of Certified Speaking Professional (CSP), earned by less than 250 speakers worldwide. Barb Schwarz is a leader, an innovator, and a truly gifted speaker who shares the wisdom of her personal triumphs. Those who experience Barb are always struck by her incredible energy as well as the practical substance of her programs.

Best Selling Author

Barb Schwarz has published articles in numerous national publications addressing a variety of real estate topics and is written about monthly in well known newspapers and magazines all around the U.S. and Canada. Barb is internationally known as the creator of Staging for which she holds the federal registered trademark. Her video "How To Prepare Your Home For Sale...So It Sells" won the Consumer Education Product of the Year Award from the Real Estate Educators of America. Her newest Home Staging video entitled "How To Stage Your Home So It Sells For Top Dollar" is receiving rave reviews. She is the author of the best sellers "How To List And Sell Residential Real Estate Successfully" and "Home Staging: The Winning Way to Sell Your House for More Money" and 'Building a Successful Home Staging Business'. Her books are available in all bookstores! Look for her newest book entitled "Staging To Sell: The Secret to Selling Homes in a Down Market" published by Wiley & Sons at bookstores everywhere.

The Creator of Home Staging

Barb Schwarz has personally Staged and Sold over 5,000 homes in the greater Seattle area. Barb is the creator of "Staging To Sell and Staging To Live"® concepts and she holds the Federally Registered Trademark from the US and Canadian Governments on Stage®.

Barb's Accomplishments Include:

Instructor of the Year by The Seattle King County Association of REALTORS® for the year 2006
Keynote Speaker, Seminar Leader, and Sales Consultant.
Over 2,000 Full Day Seminars, 18,000 Hours on the Platform, and over 1,000,000 attendees in the US and Canada
Guest speaker at The National Association of REALTORS® National Conventions
Recognized as the National and International Expert on Staging Homes, she has written and published hundreds of articles on Home Staging and is frequently featured on TV and Radio Shows nationally sharing her expertise. Barb is known nationally as the number one expert for preparing property to sell. Barb introduced this concept of Staging to the country and it has changed the way real estate is practiced in our nation today. She holds the federally registered trademark for Stage®.
An estimated 45,000,000 consumers nationally have benefited from using Barb's award winning video, "How To Prepare Your Home For Sale... So It Sells." This video demonstrates to property owners how to prepare their property for sale. The benefits are far reaching. Home sellers who use this video sell their homes faster and / or for more money.
Author of "How To List and Sell Residential Real Estate Successfully"
Author of "Home Staging: The Winning Way to Sell Your House for More Money"
Author of "How To Build a Successful Home Staging Business"
Author of "Staging To Sell: The Secret to Selling Homes in a Down Market, is her latest new book to be released.
Wrote, directed, produced, and acted in her one hour Staging video "How To Prepare Your Home For Sale...So It Sell." The video won the "Consumer Education Product of the Year" award, given nationally by the Real Estate Educators of America.
Wrote, directed, produced, and acted in her one hour Staging videos "How To Stage Your Home To Sell For Top Dollar" and "How To Price Your Home For Top Dollar". These DVDs and Barb's books are available for purchase through http://www.stagingshoppingcenter.com or by calling 800-392-7161
Featured on ABC's 20-20 two different times for her work, vision, and invention of Home Staging. The 20-20 video is also available for viewing on our ASP Media page.
Written about extensively in: The New York Times, Business Week Magazine, Southwest Airlines Magazine, The Home Magazine, New York Home Magazine, Realtor Magazine, US News and World Report, The Washington Post, The Wall Street Journal, Money Magazine, and Smart Money Magazine, Cosmopolitan Magazine, and many more hundreds of magazines and newspaper articles.
Barb is frequently featured on various local news broadcasts around the U.S. as the Home Staging expert, such as ABC, CNN, FOX, NBC, CBS and PBS. ASP Media page

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Business Plan 2014: Tip 4. SWOT and Gap analysis

| January 23, 2014 | Comments (0)

What makes your company stand out in your marketplace? Are there issues facing the real estate industry that may come to impact your business next year and beyond? What is likely to happen in your local market? Is there anything holding you back that could be mitigated? One of the key tickets to success for [...]

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Business Plan 2014: Tip 3. Start Planning by Using Financial Forecasting, Budgeting and Monitoring

| January 21, 2014 | Comments (0)

Do you run your business with a close eye on your financial situation? You should. In our industry, revenues typically fluctuate from month to month. Since we may often have months with little income – holiday and vacation seasons are prime examples of such time periods – and others with a higher level of activity [...]

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Business Plan 2014: Tip 2. Quick Guide to Successful Branding

| January 21, 2014 | Comments (0)

A brand is essentially a company’s expression of identify and especially a statement of its uniqueness compared to similar businesses in the marketplace. Often branding is referred to as the proper development and selection of a logo and even website design. Certainly both are very important, but a brand is a lot more than just [...]

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Business Plan 2014: Tip 1. How to Create a Powerful Value Message and Why it Matters

| January 19, 2014 | Comments (0)

Time flies when you are having fun (Stagers always are!). Already almost a month of 2014 has passed by. Those who know me know I care very deeply about those who have made the commitment to their Staging business. That is why I thought I would share some tips this week for this year’s business [...]

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Stay tuned for the Stagedhomes.com Business Plan Week

| January 19, 2014 | Comments (0)

Time flies when you are having fun (Stagers always are!). We are already a month into 2014! Those who know me know I care very deeply about those who have made the commitment to their Staging business. That is why I thought I would share some tips for this year’s business plan. This coming week, [...]

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Raising Awareness of Accredited Staging Professionals® and the International Association of Home Staging Professionals® through Media Outlets

| January 18, 2014 | Comments (0)

Stagedhomes.com works tirelessly to get the word out about the impact of the work Accredited Staging Professionals® do for their clients. We do that by reaching out to both traditional news outlets such as newspapers and radio and television stations and networks. Additionally, we distribute information to non-traditional sources as well, such as to bloggers [...]

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Guest Blog Post: Using the Right Lighting Can Improve Your Staging

| January 9, 2014 | Comments (0)

It’s well known that the right lighting can set the mood for any circumstance. This is also true when you’re setting the stage to sell your home. Lighting can be vastly important to specific areas and can accentuate aspects of the home you want to bring more attention to. By improving the lighting of the [...]

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Introducing Our Stagedhomes.com Trainers: Jennie Norris

| January 7, 2014 | Comments (0)

Around the country and Canada, our wonderful trainers teach the Accredited Staging Professional Course. Virtually every week, often every day, I receive word from course participants about how much they loved their trainer. I’ve asked each trainer to introduce themselves. Today, Jennie Norris will share a word about her background. Barb Barb Schwarz, ASP®, ASPM®, [...]

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Enter for a Chance to Win a 3-Day ASP Home Stager Course

| January 3, 2014 | Comments (0)

Thinking about earning the Accredited Staging Professional® Designation? During the month of January you have the chance to win One ASP® Stager Course, valued at $1795, through the StagedHomes.com ASP® Stager Course Sweepstakes. The StagedHomes.com ASP® Stager Course Sweepstakes is available through January 31, 2014. Here’s how it works 1. Go to the Stagedhomes.com Sweepstakes [...]

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How to Stage a Room with an Awkward Layout

| December 29, 2013 | Comments (0)

As any Accredited Staging Professional® will share with you, we face challenges in every Staging project. Some of those challenges are with not-so-gentle paint colors, dated kitchen appliances or simply the amount of furniture. Others may include features of a home not easily worked around. Such a challenge is when we Stage a room with [...]

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