Barb

Barb Schwarz
The Creator of Home Staging(R)

The Creator of The Staged Homes Concept
The Creator of The Accredited Staging Professional® Course and The ASP and ASPM Designations
Best Selling Author
Award-Winning Professional Speaker
Professional Real Estate Broker
Founder and Chairwoman of The International Association of Home Staging Professionals IAHSP.com
Founder and President of The IAHSP Charitable Foundation
Creator of The StagingShoppingCenter.com
Barb Schwarz pioneered and created the "Staging To Sell" and "Staging To Live" ® concepts. She has traveled the country extensively from 1985 to present time, spreading the mission of Home Staging to millions.

Professional Speaker

As a seasoned speaker and top Real Estate producer, Barb Schwarz has logged over 18,000 hours on the platform. Hundreds of thousands of REALTORS® have attended her various programs. Her wonderful gift for speaking and her ability to educate, motivate and entertain was recognized by the National Speakers Association in 1990 when they awarded her the coveted designation of Certified Speaking Professional (CSP), earned by less than 250 speakers worldwide. Barb Schwarz is a leader, an innovator, and a truly gifted speaker who shares the wisdom of her personal triumphs. Those who experience Barb are always struck by her incredible energy as well as the practical substance of her programs.

Best Selling Author

Barb Schwarz has published articles in numerous national publications addressing a variety of real estate topics and is written about monthly in well known newspapers and magazines all around the U.S. and Canada. Barb is internationally known as the creator of Staging for which she holds the federal registered trademark. Her video "How To Prepare Your Home For Sale...So It Sells" won the Consumer Education Product of the Year Award from the Real Estate Educators of America. Her newest Home Staging video entitled "How To Stage Your Home So It Sells For Top Dollar" is receiving rave reviews. She is the author of the best sellers "How To List And Sell Residential Real Estate Successfully" and "Home Staging: The Winning Way to Sell Your House for More Money" and 'Building a Successful Home Staging Business'. Her books are available in all bookstores! Look for her newest book entitled "Staging To Sell: The Secret to Selling Homes in a Down Market" published by Wiley & Sons at bookstores everywhere.

The Creator of Home Staging

Barb Schwarz has personally Staged and Sold over 5,000 homes in the greater Seattle area. Barb is the creator of "Staging To Sell and Staging To Live"® concepts and she holds the Federally Registered Trademark from the US and Canadian Governments on Stage®.

Barb's Accomplishments Include:

Instructor of the Year by The Seattle King County Association of REALTORS® for the year 2006
Keynote Speaker, Seminar Leader, and Sales Consultant.
Over 2,000 Full Day Seminars, 18,000 Hours on the Platform, and over 1,000,000 attendees in the US and Canada
Guest speaker at The National Association of REALTORS® National Conventions
Recognized as the National and International Expert on Staging Homes, she has written and published hundreds of articles on Home Staging and is frequently featured on TV and Radio Shows nationally sharing her expertise. Barb is known nationally as the number one expert for preparing property to sell. Barb introduced this concept of Staging to the country and it has changed the way real estate is practiced in our nation today. She holds the federally registered trademark for Stage®.
An estimated 45,000,000 consumers nationally have benefited from using Barb's award winning video, "How To Prepare Your Home For Sale... So It Sells." This video demonstrates to property owners how to prepare their property for sale. The benefits are far reaching. Home sellers who use this video sell their homes faster and / or for more money.
Author of "How To List and Sell Residential Real Estate Successfully"
Author of "Home Staging: The Winning Way to Sell Your House for More Money"
Author of "How To Build a Successful Home Staging Business"
Author of "Staging To Sell: The Secret to Selling Homes in a Down Market, is her latest new book to be released.
Wrote, directed, produced, and acted in her one hour Staging video "How To Prepare Your Home For Sale...So It Sell." The video won the "Consumer Education Product of the Year" award, given nationally by the Real Estate Educators of America.
Wrote, directed, produced, and acted in her one hour Staging videos "How To Stage Your Home To Sell For Top Dollar" and "How To Price Your Home For Top Dollar". These DVDs and Barb's books are available for purchase through http://www.stagingshoppingcenter.com or by calling 800-392-7161
Featured on ABC's 20-20 two different times for her work, vision, and invention of Home Staging. The 20-20 video is also available for viewing on our ASP Media page.
Written about extensively in: The New York Times, Business Week Magazine, Southwest Airlines Magazine, The Home Magazine, New York Home Magazine, Realtor Magazine, US News and World Report, The Washington Post, The Wall Street Journal, Money Magazine, and Smart Money Magazine, Cosmopolitan Magazine, and many more hundreds of magazines and newspaper articles.
Barb is frequently featured on various local news broadcasts around the U.S. as the Home Staging expert, such as ABC, CNN, FOX, NBC, CBS and PBS. ASP Media page

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Business Plan Tip 5: Top 10 List of Things to Do to Have a Successful Staging Business

| January 3, 2015 | Comments (0)

We often hear from Accredited Staging Professionals® and those considering becoming Accredited Staging Professionals® who look for suggestions on how to build and grow their businesses. We put together some of the suggestions we have made and thought we would share them as our Business Plan Tip 5. #1. Do something productive every day to move [...]

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REGISTER FAST: Free 60 Min Live Home Staging Webinar Taught by Barb Schwarz

| January 2, 2015 | Comments (0)

  Learn from The Creator of Home Staging®, Barb Schwarz through the convenience and the magic of webinars. This FREE one hour Home Staging Training Webinar can help show you as a Stager: What Home Staging Truly Is. The difference between decorating or ASP® Staging a home The economics of Home Staging and why it [...]

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Business Plan Tip 4: Advance Your Staging Techniques in 2015

| January 1, 2015 | Comments (0)

Next in our business plan series, I thought I’d share my recommendations specifically for the Staging services you provide. Learning is a life-long exercise. For 2015, I suggest you advance your Staging® techniques. The Staging University® Often after I post an article at the Stagedhomes.com blog or at any of our social media platforms, many [...]

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Business Plan Tip 3: SWOT and Gap analysis

| December 31, 2014 | Comments (0)

What makes your company stand out in your marketplace? Are there are issues facing the real estate industry that may come to impact your business next year and beyond? Is there anything holding you back that could be mitigated? One of the key tickets to success for any business is to conduct a SWOT-analysis, which [...]

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Business Plan Tip 2: How to Create a Powerful Value Message and Why it Matters

| December 29, 2014 | Comments (0)

How to Create a Powerful Value Message and Why it Matters You’re at an open house together with a Realtor® you’d like to form a business relationship with when a visiting broker stops and asks what brought you there. “I’m an Accredited Staging Professional®,” is likely your response. Unfortunately, that description will not spell out [...]

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Business Plan Tip 1: Quick Guide to Successful Branding

| December 29, 2014 | Comments (0)

For all Accredited Staging Professionals it’s crucial to consider one’s brand. A brand is essentially a company’s expression of identify and especially a statement of its uniqueness compared to similar businesses in the marketplace. Often branding is referred to as the proper development and selection of a logo and even website design. Certainly both are [...]

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Stay tuned for the Stagedhomes.com Business Plan Week

| December 28, 2014 | Comments (0)

Those who know me know I care very deeply about those who have made the commitment to their Staging business. That is why I thought I would share some tips for next year’s business plan. This coming week, Monday through Sunday, we will share business plan tips and ideas for 2015 here at the Stagedhomes.com [...]

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Taking the ASP® Home Staging Course? Connect with classmates at Twitter

| December 17, 2014 | Comments (0)

Stagedhomes.com is pleased to introduce a way for current and future Accredited Staging Professionals® to connect through Twitter. Those of you who currently are using Twitter to connect with your network are probably familiar with the term hashtag. It’s simply a word prefixed with the symbol #, such as #Staging and #Career. Here’s how it [...]

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Introducing the Home Staging Code of Ethics and the International Association of Home Staging Professionals®

| December 15, 2014 | Comments (0)

Did you know that ASP® Home Stagers adhere to strict ethical standards? Once I had developed the ASP® and ASPM® designations it was crucial to show our business partners and customers that we hold ourselves to the highest standards and that we manage our businesses with the highest level of integrity. Through IAHSP®, the International [...]

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Start Off Next Year By Becoming an Accredited Home Staging Professional®

| December 14, 2014 | Comments (0)

Do I have what it takes to be a Stager? Will I make enough to support myself? Who will want to hire me? Do I know enough to run my own business? Can earning the Accredited Staging Professional® Real Estate Agent Designation help me grow my real estate business? Will my business attract more clients? [...]

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